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Screenwriter: Nicole Kidman "Inspired Every Word" of Iconic AMC Ad

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Author/Atul k rawat

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Billy Ray, a screenwriter best known for the 2012 YA blockbuster "The Hunger Games" and the Oscar-nominated feature "Captain Phillips," made an enduring impression on the post-lockdown movie season with that absolutely outstanding AMC commercial starring Nicole Kidman.

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In September 2021, the cult classic commercial made its broadcast debut before becoming ingrained in the AMC moviegoing experience.

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Ray talked about his involvement in the 2015 commercial "Secret in Their Eyes" in a recent interview with Variety, marking the commercial's year anniversary. "I worked with Nicole before [on that project], and, obviously, I was a fan, admirer, and friend," Ray said.

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"She needed my assistance because AMC had asked her to do an advertisement. Since it's Nicole, I naturally responded with "OK."

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In order to deliver a properly outrageous welcome message for moviegoers amid the current COVID-19 pandemic, Ray claimed that he worked with producers Jeff and Tim Cronenweth and was informed that "it was simply going to be Nicole looking fantastic and strolling into a movie theatre."

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I was certain that the concept had to revolve around luring viewers back to the theatre after an extended absence.

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It took 15 minutes to write the first draught of the ad, and only minor modifications needed a few additional minutes here and there. However, Ray claims that it is without a doubt his most read content to date.

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The reason the advertisement resonated, according to Ray, is that "people need movie stars." People also require movies.

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Earlier this month, Kidman agreed to extend her deal with the theatre chain and continue to serve as the public face of "that inexplicable experience."

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Ray was also asked to script a new AMC commercial with Nicole and more A-list actresses.

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