On the happy occasion of today, November 20, the trailer for Govinda Naam Mera was unveiled at a five-star hotel in Mumbai.
The Shashank Khaitan-directed comedy starring Bhumi Pednekar, Kiara Advani, and Vicky Kaushal is certain to be a good time.Consequently, its decision to immediately launch it on Disney+ Hotstar raised questions.
At the event, a journalist inquired as to why the decision to skip a theatrical release had been made, given that the film contains a number of heartwarming moments that would have made it ideal to watch on a big screen.
To which Karan Johar said, “We most definitely have made this gap that modern movies are for theaters and the somewhat spur of the moment films are
assumed for virtual.We came to the realization that Disney+ Hotstar is a wild platform.Jitne gharon tak unka reach hai, utne film corridors nahin hai hamare desh mein.So I trust ki yeh standard masala performer ko bahut khoobsurat ghar mila hai.As a result, there were no doubts.I can assure you that the claps and whistles could reach us.
“There’s a very strong perception in our u,” Gaurav Banerjee, Head – Content, Disney+ Hotstar and HSM Entertainment, stated.S .A .That streaming is a niche service intended for a small segment of our target audience, namely those living in big cities with lots of disposable income,We are here to change that and make streaming mainstream by doing everything we can from a content standpoint as well.
Streaming may become popular in the same way that movies and television are.We are doing a lot with our content strategy to make choices that a lot of people in the country can enjoy.In fact, we started by going that way.We were the first streamer to develop through streaming cricket matches.
We’ve achieved that through the release of some well-known films, indicating that we also have a huge audience.And that has been our objective.We occasionally achieve success and occasionally fail.That is a component of the industry.Our goal is never to produce niche content in small chunks that only a select few people will see.Our goal is to make content that everyone in India can enjoy.