Combines Insurance and Investment: A Unit Linked Insurance Plan (ULIP) offers both life insurance and investment options.

 Premium Split: Part of your premium goes to life insurance, and the rest is invested in funds like equity, debt, or hybrid.

Market-Dependent Returns: The returns from ULIPs depend on market performance and are not guaranteed.

 Dual Benefits: You get insurance coverage and the chance to invest with a ULIP.

Honest Advertising: Advertisements must clearly show both the benefits and risks of ULIPs.

 Regulated by IRDAI: The Insurance Regulatory and Development Authority of India (IRDAI) oversees ULIPs to protect consumers.

IRDAI Guidelines: IRDAI rules prevent ULIPs from being marketed only as investment products.

Fair Practices: IRDAI ensures fair marketing and management of ULIPs through its guidelines.