Indian cricketer Yuzvendra Chahal is once again in the spotlight after appearing in a promotional video. The campaign revisits the viral “sugar daddy” phrase that became widely discussed during his divorce from Dhanashree Verma.
The video has grabbed attention because it mixes personal references with entertainment content, turning a past headline into a storytelling concept.
From Viral T-Shirt To Storytelling Campaign
The new promotional clip introduces Chahal as the Chief Story Officer of the platform. In the video, a wall behind him shows the phrase “Zero Sugar (Daddy) Diet”, clearly referencing the slogan he wore during his final divorce hearing.
The campaign presents the idea in a light storytelling format. In one scene, Chahal narrates a fictional story about a couple going through a messy divorce and discussing alimony. The creative approach connects real life headlines with OTT-style storytelling, which is becoming a popular marketing trend.
This shift from sports headlines to entertainment promotions shows how celebrity collaborations are evolving. Today, sports personalities often cross into digital entertainment to stay connected with audiences beyond cricket.
Why The Old Phrase Still Follows Him
The phrase “Be Your Own Sugar Daddy” first became a talking point when Chahal wore it on a T-shirt during his divorce hearing last year. The moment quickly turned into a pop-culture reference and remained associated with his public image.
By bringing the phrase back in a scripted promo video, the campaign turned a controversial moment into a marketing hook. This move shows how personal headlines are sometimes re-used as storytelling tools in modern entertainment promotions.
A Look Back At Yuzvendra Chahal And Dhanashree’s Relationship
Yuzvendra Chahal and Dhanashree got married in December 2020 after meeting during the pandemic when he approached her for dance lessons. Their relationship often appeared cheerful and creative, with dance videos and fun collaborations.
However, they separated in 2022 and later filed for divorce by mutual consent. Their divorce was finalised last year, ending their marriage officially. Since then, both have moved forward in their personal and professional lives.
The new promotional video brings back memories of that period, which is why it instantly became a talking point.
Blending Personal Headlines With Entertainment
The collaboration highlights how celebrity branding is changing in the OTT era. Digital platforms often use real-life stories to create relatable content. For celebrities, this approach keeps them visible across different industries.
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Yuzvendra Chahal has previously said he wore the famous T-shirt simply to send a message without creating drama. The latest campaign now turns that same moment into part of a storytelling concept.
Celebrities And The Power Of Narrative Marketing
This incident shows how the line between personal life and entertainment continues to blur. Promotional campaigns today rely heavily on storytelling and recognisable moments to grab attention quickly.
By stepping into the OTT promotion space, Chahal has joined the growing list of public figures who explore entertainment collaborations beyond their main careers. Whether loved or criticised, the campaign proves that celebrity narratives continue to play a strong role in digital entertainment marketing.
Author: Purnima s
Purnima | Entertainment Blogger 4+ yrs writing fun blogs on movies, celebs & trends. Pop culture addict serving fresh, binge-worthy content!
