The Super Bowl is not just about football; it’s also the biggest stage for advertisements. Every year, companies spend millions of dollars to create commercials that entertain, inspire, or simply make us laugh. The 2025 Super Bowl was no different, featuring a mix of hilarious, emotional, and even confusing ads. Let’s take a look at some of the best and worst commercials from this year’s big game.
The Best Ads
1. Dunkin’s Boston-Themed Ad
Ben Affleck and Casey Affleck, along with former Patriots coach Bill Belichick, teamed up for a fun Dunkin’ commercial. The ad was filled with Boston humor and even featured actor Jeremy Strong emerging from a coffee vat. It was a hit with fans who loved the city’s unique charm.
2. Nike’s Women in Sports Ad
Nike’s ad focused on women’s sports, featuring stars like Caitlin Clark and Jordan Chiles. The commercial encouraged women to aim high, breaking barriers in athletics. It was inspiring and powerful, making it one of the most talked-about ads.
3. Roger Federer and Elmo for On Sneakers
This commercial featured tennis legend Roger Federer chatting with Elmo about his shoes. The ad was cute, funny, and simple, making it one of the more heartwarming moments of the night.
4. Ritz’s “Salty” Ad
Actors Aubrey Plaza and Michael Shannon starred in Ritz’s ad, playing off their reputations for being sarcastic and “salty.” Their witty one-liners made it one of the funniest commercials of the night.
The Worst Ads
1. Google Gemini’s AI Ad
This ad featured a father using AI for career advice. While AI is a hot topic, the ad felt awkward and failed to connect with viewers in an emotional way.
2. Hellmann’s Mayo and “When Harry Met Sally”
Meg Ryan and Billy Crystal reunited for this ad, but it left viewers confused. Seeing them order mayo at Katz’s Deli, a place famous for pastrami sandwiches, felt out of place.
3. Mountain Dew’s Strange Seal Commercial
This ad featured a bizarre combination of a seal and a human. It was meant to be funny but ended up being more disturbing than entertaining.
4. Michelob Ultra’s Pickleball Ad
Featuring celebrities like Willem Dafoe and Catherine O’Hara, this ad was supposed to highlight the fun of pickleball. However, it lacked a strong message and left viewers unimpressed.
